Alchemist

C Plus – 25

kids

“25” is the both the third music video from C Plus’ “L.O.C.A.L.” sophomore album, and the third video we’ve shot for him. They say the third time’s a charm and I feel like we really nailed it with this one. Minus any performance shots, the video depicts a day in the life of Sacramento artist C Plus in a venture throughout northern California, with stops in Sacramento, San Francisco, and Oakland. The song provides for the perfect sound bed for the imagery in this video, as we wanted to capture not only the lifestyle of C Plus, but of California as a whole. Filmed in Fillmore District of SF, East and West Oakland, and C Plus’ hometown in Northern Sacramento, the images themselves tell the visual story of what the song embodies. Please enjoy.

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