C Plus is one of my favorite upcoming artists on the scene. Chase Moore and Hippie Sabotage are quickly becoming my favorite producers in the game. All Nighter finds the Sacramento emcee C Plus linking up with Chase and the Hippies to bring you the perfect combination of solid production and dope lyricism, with the sample and visual treatment inspired by the movie Drive. With this video I had the freedom to creatively bring to life a hip hop influenced take on the film, with C Plus as the driver and the sexy Ciara Gorman as the co-star. Shot in the only a day and a half, one at first look probably wouldn’t be able to tell how much work went into the pre-production of this video but I will say that planning definitely pays off. This video has to be one of my favorites so far in how the whole concept and look came together.
In the video C Plus stars as the driver, who with his female accomplice, ends up going head to head with a mob boss (played by Chase Moore) and a hired hitman (played by So Crates) after a botched robbery plot. Anyone who has seen the film Drive will quickly pick up on the loosely inspired plot and theme, to which Chase Moore and Hippie Sabotage superbly do the sample justice. In All NIghter C Plus must quickly learn how to deal with these threats, all while seeming totally cool and unnerved by the attempts on his life. Chase Moore and So Crates do an excellent and convincing job in their portrays of their characters, and we’re still sure that So Crates is still in a little bit of pain. All Nighter can be found on C Plus’ Still Out Here mixtape which is available now at thirdletta.com. Enjoy.
Back in August we released our first collaborative video for Sacramento emcee The Gatlin, entitled Victorian Muzik, which followed Gatlin through an awakening process from the street life to attaining enlightenment. The video attempted to shed light on the drug game as a government set-up and followed Gatlin through his becoming aware of the trap. We now come to the second installment of the video series with the video for Gusto, which takes us back to the events that take place before Victorian Muzik and acts as the impetus of this self-awakening. In this new video, a prequel if you will, we Gatlin caught in the paradigm of risk vs. reward and the rules of the streets….and almost loosing his life as a result.
The video begins with a drug deal gone bad and then explores the events that led up to Gatlin’s near untimely death. The video paints a realistic portrayal of the pitfalls of the street life alluding to the fact that although the reward may be great, in the end the risks one takes with his/her life is not worth that reward. Gatlin learns this the hard way, although he ultimately survives death and is able to live to tell the story. Gusto in no way tries to glorify the street life, rather tells of the reality of its dangers which often lead to incarceration or certain death. The video co-stars many of Sacramento’s noteworthy emcees who join Gatlin in bring this street tale to life. Watch and enjoy.