Chuuwee – Beastie Boy! (Official Video)


Set in Chinatown, San Francisco, the black and white color scheme helps to set the tone and look for Chuuwee’s “Beastie Boy!” video, my favorite track from the Wild Style Album. Going along with the 90’s hip hop theme Chuuwee and I discussed, we decided to give this one a cinematic but retro feel. The city of San Francisco gives the video that gritty downtown ” little Manhattan” look which is sort of atypical for west coast music videos. To play off of a theme in one of Chuuwee’s other videos, we decided to have him being monitored by a field agent of some sort, either FBI or CIA, although we never really know for sure (maybe foreign intelligence posing as FBI?). One thing that is for sure is that Chuuwee’s charisma on camera helps to convincingly pull this off, perfectly playing the role of the “usual suspect.” The beautiful Melissa Bettencourt playing the role of the sexy field agent also provides some visual appeal, making the story come to life.



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